FACIAL EXPRESSION ANALYSIS
EDA / GSR
Facial coding is the process of measuring human emotions through facial expressions. With facial expression analysis you can test the impact of any content, product or service that is supposed to elicit emotional arousal and facial responses.
With eye tracking you obtain an understanding of what attracts immediate attention,
which elements get ignored, in which order elements are noticed, and how elements compare to others.
Electrodermal activity (EDA; also known as Galvanic Skin Response, or GSR) measures the electrical activity conducted through sweat glands in the skin. This gives you an indication of the intensity of an emotion experienced.
With functional magnetic resonance imaging, you will get the most in-dept learnings about what happens inside a person's mind when experiencing a product or service - monitoring the flow of blood in the brain to detect the different areas of activities.
Electrocardiogram (ECG, or also called EKG) can be used to provide information about a participant’s psychophysiological status, reflected in their heart rate activity.
With EEG, you can obtain insights into how the brain works by detecting the cognitive processes underlying our behavior. From language and visual processing to executive functioning and memory encoding, EEG data can tell us a lot about how alert, motivated, or engaged we are or how difficult a task is if interpreted correctly.
CUSTOMER JOURNEY MAPPING
OUR ACTION PLAN
The most important step for us is the first consultation - where we will learn more about your business, products & services, to fully understand your case and being able to then help you define the right strategy, according to your demands. Our experienced team of consultants will make sure to address all issues and then present a portfolio of different options for you to choose from, to find the perfect solution and create a strategy and execution plan.
Once we have agreed on the right solutions for your project, we will start with designing a strategy, while introducing you to the associated methods of research as well as we will explain to you the different steps in which we will create the data we need, the way we will analyse them and how we will use them to get you the results that you are looking for. You will be included in all the different steps - as your commitment to this project will be of major importance.
Implementing our strategy into your business is the most critical step within the entire project, as we will start to collect data about your services, products or operations in order to get the real picture about what is going on and what neuroscientific measurements are actually playing the most significant roles in our research - to then use the information to help identify weak spots, bottlenecks and blind spots that you might not even be aware about, so we can then eliminate those factors accordingly.
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500 N Michigan Avenue
Chicago, IL 60611